Small working studies

Playground

A few ideas are easier to explain when you can try them. These small examples use fictional data and run here in the page.

Planning

A crowded Wednesday

Two campaigns are aimed at the same audience. Move the launch and see what changes. One simplified rule from Audience Calendar.

Audience CalendarILLUSTRATION
A week in your audience’s inbox1 overlap
MON 12
Product updateAll customers
TUE 13
WED 14
Webinar inviteEnterprise
Feature launchEnterprise
THU 15
Getting startedNew customers
FRI 16
Two sends. The same audience. The same day.
Try a different plan.

Interactive illustration with fictional campaigns. This demonstrates one planning decision, not the full application or a connected marketing system.

Review

A small judgment call

Pick an industry, approve the mapping, then change your mind. The review resets when the value changes. An idea from Lead Data Standardizer.

A small mapping decisionILLUSTRATION

Review the suggested industry value, then export this fictional example.

Original industryProposed value
Software & IT

“Software & IT” could describe a software company or an IT services business. A valid picklist value still needs a judgment call.

Waiting for your review

Fictional data. No AI service or CRM is connected. Changing the value requires a fresh approval in this illustration.

A simplified illustration of the review idea. It is not a screenshot or a live version of the tool.

Also on the workbench

Still taking shape

OB1 / Shared memory

Picking up the thread

Exploring how context and project history can travel between AI tools, with less retelling.

Aurora Works / Physical experiments

Ideas off the screen

Desk displays, embedded electronics, and 3D-printed spaces for making digital work easier to see.

Back to the projects

The context behind the experiments

Selected work