Keeping the work connected
Events, emails, nurtures, paid media, and landing pages have different delivery requirements. Across regions and teams, they also have different owners, dependencies, and definitions of ready.
My role connected campaign managers with the marketing operations consultant team, aligning requests and helping the team execute consistently across Marketo, Salesforce, and internal tools.
What that involves
Make the plan visible.
Coordinate campaign efforts across regions using an interactive email calendar and campaign launch schedules. Give stakeholders a shared view of timing and dependencies.
Support the details that carry the campaign.
Maintain high execution standards, troubleshoot lead routing and tagging, and connect campaign needs to what the systems can reliably support.
Help people work through change.
Support the migration of Mandiant marketing into the Google Cloud ecosystem through stakeholder coordination, training, technical migration work, and customer communications.
Close the reporting loop.
Use internal newsletters, performance dashboards, and custom reporting to make campaign activity and business impact easier to understand.
Working at both levels
I’m comfortable setting direction and getting into the operational detail. The connection matters: a process only works if people understand it and the underlying systems behave as expected.
The volume and scope above reflect professional experience recorded in my career history. Google Cloud work was performed as an embedded consultant through Marvel Marketers. Company names describe experience and do not imply endorsement.